Being the pioneer of photography documenting the traditional folk buildings and the friend of Estreicher family, Tytus Chałubiński, and Stanisław Witkiewicz, Bronisława Kondratowiczowa (1854-1949) had taken some photos of Nowy Targ in 1903, which were later published in the thesis entitled “Sztuka ludowa w Polsce” (en. “Folk art in Poland”), written by Kazimierz Mokłowski. The photography that depicts Długa street with its traditional buildings constituted by wooden terraced houses with their tops directed towards the street is, as it may seem, particularly beautiful. Wiktor Zin. while analyzing photography in his article concerning wooden buildings, published in the study “Dzieje miasta Nowego Targu: (en. “The history of Nowy Targ”), underlines that the whole frontage is built in a very well-thought way as far as the spatial planning is concerned. The view registered by Kondratowiczowa was lost a long time ago. The roofs of the houses and their headstalls are built similarly. The windows and gateways leading to backyards are also quite the same. Only some decorative and woodcarving elements differ from each other. The inexorable processes such as urbanization or development caused that this collective works of architecture and culture disappeared. Luckily, those old houses with their impractical and out-of-date beauty that made the town specific and unique were saved from oblivion thanks to passion and invention of Bronisława Kondratowiczowa. So it happens that none of the photographers working in Nowy Targ was interested in the wooden architecture of Nowy Targ and thus there are only few photos evoking the dead and buried images of side streets in the town where wooden houses had been present for a long time, despite the fact that inhabitants were building more and more brick houses. Forty years later, the same generation of ridge houses was photographed in the winter scenery on Ogrodowa Street by F. Frężlewicz (photo published in the album “Stary Nowy Targ” (en. “The old Nowy Targ).

The end of the 19th century and the beginning of the 20th century is the period during which postcards became extremely popular and their surprising and brilliant career arouses interest among many researchers and collectors until now.

The trend towards printing postcards was also adapted in Nowy Targ, although relatively late. The demand for postcards must have been quite great since in the town itself, there were a few independent publishers.

The first lithographed postcard based on the photographs with some views of the town was created in 1899. It was published by Władysław Dudziński, the owner of the traffic located on the Main Square who was one of the directors at “Towarzystwo Zaliczkowe” in Nowy Targ. Postcard were also published by Henryk Jurkiewicz and Joachim Silberring, the Jewish marchant and the owner of the general store on the Main Square where it was possible to buy not only furniture, glass or porcelain, but also stationeries, chemicals and naturally postcards.

Moreover Bronisława Massath, who had been running the bookshop in Nowy Trag located on the Main Square under the No. 22 for twenty years, published a few postcards. Józef Ryś, the photographer in Zakopane, who in 1908 owned the photo lab “Wisła” lent the publishers his photographs, but there are also some postcards which are published by himself. Many of the postcards publishing at that time were distributed by the “J. Klein” publishing company which specialized in production of highly attractive and richly decorated postcards for the smaller towns of Galicia. Among publishers in Cracow we can also mention “Sztuka” and “Salon Malarzy Polskich” established by Jóżef Frist. The postcards published by artistic photo lab owned by Karol Schwidernocha in Vienna are unusually beautiful and well-prepared. And despite the fact that in the collection of the Museum do not appear the oldest postcards, this specific discipline (namely publishing postcards), which can be placed between the history of correspondence, esthetics and sociology, is worth recalling right now, since before the professional photographers started to work in Nowy Targ, the postcards had solidified the particular views of the town in the beginning of the 20th century.